Imagery
The photography of Strube mediates authenticity and reliability with real characters and situations of the Departments Research and Development, Product Management and Customer Services. The motives can be clearly assigned to Strube and are understandable and comprehensible. The personal reference causes proximity and symbolizes corporate culture.
Additionally, „natural“displays of fields, varieties, working places, gadgets, events and interaction of people can be used.
Exciting and dynamic motives on "eye level" are desired. Sharpness and blurring contrasts or zoom effects produce dynamic and focus on the message of the picture. Wide angles and extreme perspectives affect the natural presentation of people and can lead to distortions and therefore should be avoided.
