The strube brand architecture forms a typographical and colour coordinated system, which visualizes the cohesiveness of company, product and quality brands. Please only use the available files and follow the rules, which are presented in the following chapters. The trademark „Strube Black“ is exclusively reserved for the use for product brands.
A buffer zone surrounds the umbrella brand logo. It equals the approximate height of a lowercase letter (2x). The buffer zone must be maintained as minimum clearance to the format edge or to other text or image elements.
If not indicated otherwise, the umbrella brand logo should always appear at the top right.
To avoid too many logo sizes, the umbrella brand logo should be enlarged or reduced in DIN levels.
The umbrella brand and the affiliated brand have to be always on white ground. Additionally there is a black and white conversion and a negative version single-coloured white on blue ground (see following pages).
Other colour combinations aren't allowed.
The umbrella brand logo must not be altered, for example by tracing or re-drawing it, adding or deleting elements, distorting or re-colouring the logo, or violating the buffer zone.
